Joanna Cheng



T: 416 366-5534 Ext. 257

F: 416 366-6225

George has over 25 years of experience in the Credit Union system and has held various positions. Currently, he serves as the Chief Executive Officer of Luminus Financial, a position he has held for the last 15 years.

Since taking the position, the credit union’s assets have grown by close to 500%. He also has the distinction of becoming one of the youngest Credit Union CEOs in 2005, whose leadership helped the company receive prestigious awards and recognitions including:

  • Achievement in Marketing Excellence (AIME) Award – 2020
  • Toronto Star Reader’s Choice Diamond Winner Award in the category of Professional Services Credit Union – 2019
  • Concentra emPOWERING Your Communities Campaign Award in recognition of the organization’s contribution to the Filipino community through its Remit Now, Pay Later program – 2015
  • Address a group of Latin American Credit Union executives from countries such as Mexico, Peru, Dominican Republic and Costa Rica, all which are members of the World Council of Credit Union – July 2012
  • Achievement in Marketing Excellence (AIME) Award –2011
  • Image Enhancement Golden Mirror Award from the Credit Union Executives Society (CUES) –2007
  • Young Credit Union People Program (WYCUP) Scholarship – 2005